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Ecommerce websites depend on presenting the products they sell in a way that induces prospects to purchase. And of course, websites would be empty without content! That’s why content marketing has become a widely used method to attract prospects.
Content marketing means providing different types of information on your site. This information is not just about your products — it can also be used to build relationships with customers and build up your brand identity.
Types of content range from written articles to videos, infographics, quizzes, and other informative content. This content serves multiple purposes on your website, including:
- Getting better page ranking on search engines
- Providing more information on your products
- Helping visitors and prospects connect with your brand
- Dispelling any doubts about the legitimacy of your offer
- Increasing engagement
Improve your page ranking
The SEO benefits of content marketing are well documented, which is why many websites started their content marketing efforts in the first place.
Content is related to search engine optimization (SEO), which focuses on making a website more visible online and more likely to be found by different visitors.
SEO methods are various, and many are compatible with conversion optimization itself. SEO analyzes content, structure, and search keywords that a site uses to draw visitors.
By creating and promoting content — especially relevant and unique content — you increase the likelihood that prospects searching for solutions (or products) will find your website and your offer.
When prospects do research prior to purchasing, they’ll look for the source that provides the most reliable, complete, and up-to-date information. If that’s your site, prospects will trust and buy from you.
To make sure your content is relevant, cater to the needs of your prospects. Your content should provide prospects with more than just information about your products or company. To do well on search engines, it should also include keywords that are likely to appear in your prospects’ searches.
Run pay-per-click (PPC) ads
Pay-per-click marketing campaigns function as an addition to any organic search traffic acquisition method. In effect, PPC means paying for additional visitors, and it’s the most direct way to get visitors to a relevant web page.
But beware: Since PPC is paid, you need to ensure that this traffic generates a positive ROI.
Link your PPC ads to landing pages with the intention of getting visitors to convert, For this strategy to work effectively, your landing pages should clearly match your PPC message and be relevant to users’ needs.
Analytical tools can help you estimate the efficiency of your PPC marketing efforts, and help you employ your marketing money more effectively.
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