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An interruption is an attention-driven technique used to catch your attention.
Attribute which gives credit to the last link a web site user clicks before finalizing.
Incentives offered to prospective buyers in exchange for their contact details.
A potential sales contact.
Prediction of one customer's spend over the relationship with a specific business.
Using concise words to describe something resulting in few words being used.
A new visitor is a user that is on a website that never previously visited that website.
Marketing which uses email and web links to increase sales through e-commerce.
A marketing persona is a contrived personality that is created for marketing purposes.
Quantitative metrics are all the metrics that can be expressed using numbers.
The concept of something being connected to something else through a relationship.
Marketing technique that sees advertisements sent to past customers of a web site.
Reporting API is a part of Google Analytics.
Scarcity is a concept in digital marketing that helps increase the urgency with the visitor.
Page displayed by a search engine in response to a search query.
Software that is licensed by subscription and centrally hosted.
Piece of JavaScript that collects and sends data from a website to Analytics.
The aspect of a product that is different from competitor products.<br />
A standard naming convention for addressing pages over the internet.
A feature or service intended to make a web site offering/deal attractive.
The expectation of a squared deviation of a random variable from its mean.