Glossary

Assisted Conversions

Assisted conversions monitor the number and type of interactions that a user goes through on a site before choosing the product that they buy. This will show which methods of advertising on the pages are leading to more purchases and allow companies to fine tune their approaches. Using various models of attribution it will be possible to increase the efficiency of marketing budget and reenforce the channels that create more conversions. Google Analytics provides a report on assisted conversions once you define a conversion event (a goal)