Glossary

Backlink

A backlink is made when a hyperlink is presented in one website that links to another site. The site that it links to would consider it an inbound link and the site that it originates from would consider it a backlink.

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A/A Testing
A/B Testing
A/B/N Testing
Above the Fold
Ad Viewability
Affiliate
Affiliate Marketing
Alt Text
Analytics Events
Anchor Text
Anxiety
App Personalization
Assisted Conversions
Attribution model
Attribution rate
Authority Site
Average Order Value (AOV)
Backlink
Bandit Testing
Banner Blindness
Banners
Baseline
Bayesian
Behavioral Targeting
Below the Fold
Bot Traffic
Bounce
Bounce Rate
Breadcrumb Navigation
Broken Link
Business to Business (B2B)
Business to Consumer (B2C)
Call to Action
Campaign
Canonical URL
Carrier Calculated Shipping
Cart Abandonment Rate
Cascading Style Sheets (CSS)
Category (Google Analytics)
Certified Metrics
Channel Groupings
Churn (Attrition) Rate
Clarity
Click Bait
Click Stream
Click Through
Click to Call
Clickmap
Clickthrough Page
Clickthrough Rate
Client Relations Management System (CRM)
ClientID
Cloaking
Competitive Intelligence
Confidence Interval
Confidence Level
Contact to Customer Conversion Rate
Contacts
Content Grouping
Content Management System (CMS)
Content Marketing
Control Page
Conversion
Conversion Funnel
Conversion Rate
Conversion Rate Optimization (CRO)
Cookie
Cost Per Acquisition
Cost Per Click
Cost per '000 impressions (CPM)
Coupon
Crawler Error
Crawler/Spider/Bot
Cross Sell
Customer Lifetime Value (CLV)
Data
Data Visualization
Dead End Page
Decision Fatigue
Descriptive Statistics
Development
Device
Directional Cues
Discount Code
Domain
Drop Shipping
Duplicate Content
Dynamic Content
Email Marketing
Engagement Rate
Enterprise Resource Planning (ERP)
Exit Page
Exit Popup
Exit Survey
Experimentation
Filter
Form
Form Testing
Frequentist Statistics
Friction
Funnel
Funnel Testing
Gamification
Goal
Google Analytics
Google Analytics 360
Google Analytics Annotations
Google Analytics Dimensions
Google Data Studio
Google Optimize
Google Tag Manager (GTM)
Growth Hacking
Headline Testing
Heat Map
Hero Image
Heuristic Analysis
Hit
Hypertext Markup Language (HTML)
IOS A/B Testing
Impression
Inbound Marketing
Inferential Statistics
Infographic
Information Foraging Theory
Information Scent
Interaction Score
Internal Search
Interruption
Javascript
Key Performance Indicator (KPI)
Keyword
Label (Google Analytics)
Landing Page
Landing Page Optimization
Last Adwords Click
Last Nondirect Click
Last Touch
Latent Conversion
Lead Capture
Lead Generation
Lead Magnet
Lead Nurturing
Leads
Lifecycle Email
Lifetime Value
Link Building
Link Referrals
List Segmentation
Live Chat
Low Word Count
Marketing Optimization
Marketing Technology Stack
Meta Tags
Metric (Google Analytics)
Microsite
Minimum Order Size
Minutes Per Visit
Mobile App A/B Testing
Motivation
Multi Channel e-Commerce
Multivariate Testing
New Visitor
Niche
Null hypothesis
Online Marketing
Open Rate
Optimizely
Organic Search
Organic Traffic
Outbound Links
Outreach
Page View
Page Views Per Visit
PageRank
Pay Per Click (PPC)
Payment Gateway
Persona
Personalization
Poll
Product Bundles
Product Ladder
Property
Proximity
Qualified Lead
Quantitative Metrics
Redirect
Referral
Related Links
Relevance
Remarketing
Reporting
Reporting API (Application Programming Interface)
Responsive Website Design (RWD)
Retargeting
Returning Visitor
Revenue Per Visitor (RPV)
Revenue Report
Robots.txt
Sample Pollution
Sample Size
Sampling (Google Analytics)
Scarcity
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Engine Results Page (SERP)
Segmentation
Session
Shopping Cart Abandonment
Simple Decay
Site Audit
Sitemap
Social Proof
Social Referrals
Software as a Service (SaaS)
Sources
Split Path Testing
Split Testing
Squeeze Page
Staging Environment
Standard Error
Statistical Significance
Stickiness
Survey
Tag (Google Analytics)
Tag Manager
Technical Analysis
Test Hypothesis
Testing Plan
Third Party Logistics
Time Decay Attribution
Title Tag
Tracking Code
Trigger (Google Analytics)
Trust Badges
Type One Error
Type Two Error
URL Redirect
UTM Parameter (Google Analytics)
Unique Selling Point (USP)
Unique Visitor
Universal Resource Locator (URL)
Upselling
Uptime
Urgency
Usability
Usability Testing
User Flow
User Generated Content
User Intent
User Testing
Value (Google Analytics)
Value Proposition
Variable
Variance (statistics)
View (Google Analytics)
Viewable Impression
Visitor Segmentation
Visits
Visits by Country
Visual Hierarchy
Visual Website Optimizer (VWO)
Web Analytics
Web Optimization
Web Personalization
Webmaster
Whitespace
Widgets
Z-score (statistics)
eCommerce
p-value (Statistics)