Business to Consumer (B2C)

A business to consumer relationshiop is one where the consumer buys a product from a business. The terms of business between parties would stipulate that the consumer had certain rights that would not be available if the sale were between businesses due to the fact that the consumer will actually be using the product. Liabilities would be different as well as the basic transactional nature, such as the need for cash or credit card to be given at the time of purchase by the consumer to the business.