Control Page

When different versions of a site are ran at the same time to see which one performs the best by bringing in the most conversions the various styles of format will be tested against the original format which would be considered the control page. Each aspect of the variations can be analyzed against the performance seen on the control page. When a specific variation is chosen, the differences that were present within it will be integrated into the control page and the future control page will be inclusive of those changes.