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Google Analytics 360 Suite logo[/caption]
Google Analytics 360 is a bundle of tools that can be used to configure the methods to gather data, track and record data, visualize and share those data and experiment on websites based upon this data. The bundle consists of Google Tag Manager, Google Analytics, Google Optimize, Google Surveys and Google Data Studio. These tools are capable of interconnecting and complement their functions. Google Analytics and Tag Manager enjoy the support of large and growing community of users and developers which makes it possible to use them easily.