Glossary

Google Data Studio

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Google Data Studio logo

Google Data Studio logo[/caption]

Google Data Studio is a platform Google gives for free as a part of their Analytics 360 package. It is used to import data from Google Analytics and other sources and provide integration of this data in easily accessible interface. Data visualization, integration and business intelligence is an important function of CRO process. If all the data is available in one place, the workload of researcher is significantly reduced and more time remains to actually analyze the data.