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Google Optimize logo[/caption]
Google Optimize is a replacement to Google previous experimental tool that was part of Google Analytics. Due to the overly complicated method of implementation, it is replaced by a stand alone platform that relies on Google Analytics instead of being just a report section within Google Analytics reports. Optimize allows users to set up experiments in a visual interface, much like the other tools do and provides reports directly or through Google Analytics. It can use Google Analytics data to set up and target reports. Like other Google tools it enjoys support from resources of Google and from large community of users.