Glossary

Google Tag Manager (GTM)

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Google Tag Manager (GTM) logo

Google Tag Manager (GTM) logo[/caption]

Google Tag Manager is one of the most widely used tag management systems. Its popularity stems from it being closely related to Google Analytics and having a large community that created an extensive knowledge base, allowing everyone to quickly implement Google Tag Management solutions. Google Tag Manager can be used to configure Google Analytics to track even more interactions and behavior of website visitors than it does by default. Using GTM, you can even set up tracking of users as they land on your site using different devices.