Growth hacking is created through the culmination of both conventional and unconventional marketing experiments which increase the growth in a business. Growth hacking happens in marketing, engineering and through product managers who specifically focus facilitating the growth of the user base of a business.
Growth hackers mainly consider the importance of creating low-cost alternatives to traditional marketing, such as social media, viral marketing, newspaper, radio, television and targeted advertising. This is seen with startups mainly when the goal is to grow the company fast and focuses on long term growth.
Companies that use growth hacking have various types of marketing and product sample runs in order to efficiently test persuasive copy, email marketing, SEO and viral strategies.