Information scent is widely used on web site pages in terms of linking SEO driven words to the site and creating interface that is relevant to the subject. It allows people to find information they need within a high volume of choices. This could be subject matter related and would be shown through either a visual or a linguistic cue. People can be seen to navigate websites in the same certain ways from one path to the next and then if they do not find what they are looking for they usually hit the back button until it is found. This process usually does not work well so users quit. In order to keep users on sites and help them to find the information that they are looking for the web sites will use every information scent possible to help them. This increases the chances that the website pages will be used for reference again.