Internal searches are important for site conversions in order to directly improve conversion rates as it allows visitors to access products they want and search for. It is also a way to offer alternative products and to promote cross-selling. The number of internal searches will be logged and pattens will emerge in what users are searching for.
Web site owners may use this information to create new banners or links to certain products that have a high amount of searches within the site to make it easier for the users to find them. If there are internal searches taking place for information or products that the company operating the web site does not have it may consider adding those to their existing line. In this way the internal searches can be studied through their metrics and conclusions can be drawn which the site owners can use to increase interest or sales.