Glossary

Live Chat

Live chat features have been included on many e-commerce sites in terms of support options that are available. This is so there is a higher chance of conversion and so the site does not lose the potential customer due to the customer having further questions about the product or the ordering process. Live support applications are use to provide customer service through the live chat function and each site will run a different, specific live chat function which may vary in terms of functions on offer or method of use. Live chat also provides real time visitor monitoring, custom chat windows or traffic analysis, Web site integration and secure administration controls.