Glossary

Minutes Per Visit

Each time a user visits a site their presence is noted analytically as well as the amount of time that they stay on the site and on each individual page. Metrics are considered in determining whether visitors are finding what they want on the sites or if they leave soon after going on the site. If users do not spend long on the site different aspects will be changed to improve the time in the hope that the more time spent the better chance of conversion there will be.