Glossary

New Visitor

New visitors are the target for gaining potential conversions and are the aim of advertising campaigns. New visitors will be searched for and induced to visit through websites advertising on places that they feel their target market will be interested in and where they could be found and then special offers will be made. In terms of e-commerce, a new visitor will usually be offered a special discount for their first purchase which usually induces the visitor to make an order, hence turn into a customer.