Online marketing is a combination of methods and tools which are used to promote products or services on the internet. This includes a range of traditional marketing elements but is intently focused on internet users. Benefits to online marketing include potential for growth, a reduction in marketing related expense, a chance to vary and fine tune different marketing efforts, better control over the marketing campaign, and an improved level of customer service. It also creates a competitive advantage over businesses that do not use this type of marketing. It is also known as web marketing, digital marketing and search engine marketing.