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Optimizely is the best known and most used experimentation platform currently available. In addition to experiments on website, they offer a full stack solution that allows for conducting experiments on most internet devices, including smart TVs and TV connected devices. This full stack solution is the main advantage Optimizely offers to the users. Their website features an extensive public access knowledge base and there is also wide user base that makes learning to use this piece of software and overcoming difficulties very easy.