Glossary

Product Ladder

In the context of information marketing a product ladder is a coordinated series of products that escalate in perceived value or price or other indicator, such as last listed or most sold. Most companies will list their most expensive products first and the further down the ladder they go they will list the next most expensive to the cheapest. Most search engines offer the ability to change the product ladder depending on a user's preferences, such as from the lowest price to the highest price or from the product with the best feedback to the product with the least feedback.