Content marketing will be created around relevance and articles will be written on subjects that have the ability to draw in customers of a certain product. This is done through using search engine optimization in linking relevant points to words that people normally search for when looking for specific products or services.

Cross marketing is also done on the back of relevance in that links will be made between companies that have products which appeal to the same demographic or which interrelate in the way they work. An example of this is a GPS system being advertised on a used car website.