Businesses have many different kinds of reporting requirements. Reporting tools are used which is a front end interface that runs back end database queries which are formatted for ease of use. All aspects of e-commerce and advertising, the amount of conversions, amount of new customers, sales of each product etc will be reported. Sales of products of specific suppliers and tax obligations will be tracked through reporting measures as well as uptake on banner ads and links. Every aspect of the business and site could be ran through the reporting software, which would then present the information graphically.