Search Engine Optimization (SEO)

Search engine optimization is done by all websites who are trying to sell a product or service in order to get noticed by potential customers. Careful consideration is made in to the words which a potential customer would search for when attempting to research or buy a product. Click through pages will be used and content will be written using the keywords strategically in an effort to be the chosen site. SEO is considered a set of white hat practices, legal ways to increase visitor traffic to a site by achieving a higher ranking in search results.