A squeeze page is a single web page that has the sole purpose of capturing information to be used in follow up marketing efforts. There are no exit hyperlinks on a squeeze page and they often use success style content that a reader would be apt to relate to. Color psychology is also used to gain conversion as well as sales copy and keyword rich text with search engine optimization at the core. There could also be audio or videos on squeeze pages. The content on a squeeze page is a kept to a bare minimum and enriched with the highest number of SEOs. They are often used together with an email autoresponder to deliver information as soon as the email address is receiving. This will start a series of follow up emails and has proven to be a successful method of increasing favorable outcomes.