Unique Visitor

Counting the number of unique visitors to a web site allows the business to know how many hits their site is getting and not be confused by customers that log on several times. If the category of unique visitor was not made then all views of the site would be counted the same. The status of unique visitor only applies one time for each IP address. The number of unique visitors drives the price of advertising higher on a given site so it is a main focus of web businesses that sell advertising space as well as those trying to grow their customer base.