Glossary

Usability

Usability of a website is the one of the primary conditions to successful conversions. If the target audience cannot comprehend or use the website with ease, then they will not be able to complete their goals on it, no matter how attractive the value proposition is or how much effort is spent on improving the copy or other aspects of the website. The website must take into account the target audience and their skills, expectations and the effort they are prepared to spend.