Glossary

User Generated Content

User generated content can be considered any form of content that a user creates themselves like posting a video or a message on a social media website or uploading something to You Tube.

User generated content is expected to comply with legal obligations relating to public decency and must adhere to the terms and conditions of the site being posted to.

Most common usage of user generated content on an e-commerce site is the customers review, as a form of customer feedback and social proof. Customers should be incentivized to write a review and grade the products they bought on the e-commerce websites, as this form of the feedback can represent the source of authentic language that can be used to improve the copy and to uncover any potential issues the customers have and improve on them.