Glossary

Visual Website Optimizer (VWO)

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Visual Website Optimizer (VWO) logo

Visual Website Optimizer (VWO) logo[/caption]

Visual Website Optimizer is one of the more popular tools that are used to conduct A/B, Multivariate and redirect experiments. This tools aims to be an integrated solution that allows the user to conduct analysis, gather visitor/customer feedback and test hypotheses. It allows for easy personalization and creating landing pages to experiment on. This makes this piece of software one of the most versatile testing platforms currently available.