eCommerce A/B testing guide covers everything you need to do in order to get started with A/B testing on your ecommerce store. There are five chapters and chapters sometimes have complimentary documents in order to help you get started quicker. Think of them as cheat sheets and similar.
Customer research guide covers all aspects of research needed to understand your customers. Customer research plays a huge role in conversion optimization. Use customer research to find out information about your customers’ behavior that takes you beyond what they did and where they came from.